what is not why

i'm frattz. everyone talks about AI First. i believe in Why First: the why comes first, then the tool. with a clear why, AI lets anyone build what used to be too hard and too expensive, and go way beyond what they imagined.

industry lead for education at Lovable · co-founder of Naches · 50+ events

i've worked with
  • Stellantis
  • Google
  • Electrolux
  • Lovable
  • Distrito
  • Matter&Co
  • nexti.us
  • Credits Brasil
  • Senior Sistemas
  • Instituto Miles
  • AJOR
  • SEBRAE
  • Escola do Sebrae
  • Perestroika
  • Instituto Caldeira
  • Fundação Bhering
  • Eduk
  • Grownt
  • DEATEC · ACATE Polo Chapecó
  • Mauna
  • PRO Live MKT
  • Link School

listening ≠ creating

3 ways to start with the why

AI isn't just doing the same thing faster and cheaper. it's creating what you couldn't even try before. every format starts from a real problem, and people leave knowing this is now within their reach.

  • presencial · 15 to 45 min

    talk

    the talk doesn't speak about AI, it makes AI happen. every keynote runs as live software, with the audience joining from their phones while AI returns results on screen during the talk.

    Stellantis · Google · Miles Summit · Eduk

  • presencial · 1 h to a full afternoon

    hands-on workshop

    the audience goes from spectator to builder and leaves the session with a working web prototype, published, without writing code. from the short hour to the full Demo Day format with pitches and prizes.

    Senior · Deatec/ACATE · Nexti

  • híbrido · 1 day to several months

    hybrid learning experience

    when change needs more time than an afternoon. i design all of it, the before, the during and the after, in person and online, with people building at every session.

    Perestroika · Instituto Caldeira · Telles Foundation

do it yourself

your turn

start with the why: what do you wish existed? the tool i use most is Lovable: you describe the idea and it becomes a real app.

your first app in 20 minutes

  1. create your account through my link and get 10 extra credits.

  2. describe in your own words what you wish existed. no code, no ready-made recipe.

  3. publish it and tag me on LinkedIn or Instagram (@frattz_). i REALLY want to see it.

start my first app (+10 credits)

straight talk: if you ever subscribe to a paid plan, i get credits too. your bonus is the same either way.

telling ≠ showing

living gallery of events

swipe to see →

stage ≠ backstage

media

lives, podcasts, and behind-the-scenes.

tell me the why: what you want to see people creating. we'll design the format together.